Your store must be located in eligible ZIPs in the continental United States (additional regions will be available in the future). You must be the owner of a physical retail store or authorized to enter into a lease agreement on behalf of such a store. We maintain discretion as to whether we allow Stella to work in certain types of establishments. Your payment will be refunded if you are not eligible.

Stella works well in stores selling wine/liquor, shoe, beauty supplies, clothing, toy, gift, hunting supplies, hardware, sporting goods, stationery, office supply, electronics, jewelry, and more.

If you are primarily selling adult-themed items, or if your store is a pop-up that doesn't operate year-round, then Stella is not optimized for your store. If you are a pawn shop or a consignment store, Stella will work in your store, but she won't be able to maintain knowledge of your inventory unless you have a website she can access with inventory info.

If you have a physical location that is not open to the public (ex. senior care facility), Stella is not optimized for your location. If you have a physical establishment that is open to the public but does not primarily sell goods (ex. a spa, hair salon, car rental shop), you may still be eligible. Stella can highlight relevant promos and greet customers.

Multiple Stellas will be able to work together in the future. For now, to ensure supply for all stores, you may only hire Stella per physical retail location.

Yes. You may fire Stella and return her for free after 90 days. We'll include return shipping back for free. A $99 fee will apply if you fire Stella before her first 90 days.

Stella Stationary greets shoppers, answers questions, and is your store's smartest salesperson — all from a fixed location. Stella Mobile (coming soon) moves around your store and tracks inventory automatically.

Most stores place Stella at the front of their store. This ensures that no shopper enters your store without being greeted with a smile and hearing about a relevant promo.

The Basic plan includes 2,000 AI credits per month, which is roughly equivalent to an hour of Q&A per day for Stella. Shopper greetings are free and do not count against your credits. This is sufficient for most stores, but additional AI credits are available for purchase if you exceed your limits. Credits do not roll over to the next month.

Assembling Stella Stationary takes less than 30 minutes.

You can tell Stella about your store, teach her about relevant promos, and provide her with other directives using your voice in Manager Mode.

Stella may be able to automatically do this if you have an existing website with this information. If you do not have a website with this info, you can manually tell Stella about items and their locations by uploading a spreadsheet or talking to her in Manager Mode.

Stella defaults to American English. However, if a shopper speaks with Stella in one of the 30 most popular languages, Stella may be able to understand and respond in their language.

Fees are priced at-cost and vary depending on the damage. Some examples for Stella Stationary (please see your lease agreement for the latest pricing): A whole-unit replacement fee is $699, a top module is $199, a compute module is $299, and a bottom module is $99. Wear and tear on plastic parts is completely fine, and you will not be charged on return.

No. All hardware and shipping is included. You must return Stella when you decide to end her employment. Return shipping is free.

We are a small team located in Los Angeles, CA and are backed by leading Silicon Valley investors.

We manufacture Stella in our Los Angeles factory.

Recent advancements in AI and hardware compute capabilities make Stella possible. Our pricing is sustainable on our end. We want as many store owners as possible to be able to hire Stella.